119 - Endurance Sports in the Digital Age: How Technology is Changing the Game

Thomas Watkins

Published on: 08/07/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Jose Carlos "Charlie" Sarmiento, endurance athlete and Co-founder and CEO of VTX. Charlie shares his journey from sports to entrepreneurship, highlighting the funding challenges faced by endurance athletes. The conversation covers the economic dynamics of endurance sports, the psychological aspects of competition, and insights from Charlie’s book, "The Real Ultraman." Listeners gain a unique perspective on how innovation can empower athletes and transform the sports sponsorship landscape.